Research shows that the storefront design is the single most important store element. It takes a shopper 3 seconds to decide whether to enter. Once over the threshold, they are committed to go at least half-way into the store. The whimsical lightweight fruit embellishes a California exterior storefront calls attention to an otherwise mundane presentation. Great attention to seismic considerations was included in the design.
Cubellis designs site specific design solutions for Harry and David from coast to coast in Life Style Centers, regional malls, and downtown areas.
Retail Stores Project List (PDF)
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