With the advent of new corporate ownership, Golfers’ Warehouse/Clubhouse turned to Cubellis for a more upscale boutique look to separate and differentiate the brand.
The prototype design includes custom graphics, décor, and store fixtures. A challenge was to entice the shopper to shop the entire 40,000 square foot store. This was done with a racetrack traffic flow around an indoor putting green with waterfall. The store features separate boutiques for clubs, casual wear, shoes, accessories, and gifts.
Deep wall tones, wood grid ceiling drops, cherry wood store displayers, and state of the art energy efficient metal halide lighting creates excitement and adds to the boutique feel. Products take center stage.
Retail Stores Project List (PDF)
Retail Stores Brochure (PDF)
